The Magazine

HOW TO... Get results from exhibitions Feb 02 2007

Some business chiefs swear by the benefits reaped from exhibitions, while others say it’s all a waste of money. All tend agree, however, that making the most of the opportunity comes down to sound preparation, identifying what you want to achieve by attending and making sure you have methods to evaluate whether that has happened.

The Next Big Thing?....SaaS Feb 19 2007

Both Google and SaaS (Software as a Service) pioneer Salesforce.com continue to be financial successes, so expect to see more and more companies follow suit and begin distributing all sorts of software to customers over the web, rather than using the traditional route to market of selling it in packages.

Marketing software: planning the next move Aug 04 2005

Investing heavily in the wrong form of marketing campaign can prove a costly mistake for businesses with an eye on growth. It’s little surprise, therefore, that a whole host of software providers are offering applications that help companies target their message more effectively.

Search engine optimisation Jun 13 2005

Online marketing is becoming increasingly important to UK business, as recent research from the World Advertising Research Center (WARC) suggests. Last year witnessed a staggering 46 per cent rise in online advertising spend amongst UK firms, taking the total to $1.12 billion...

Revolutionary relationship marketing Apr 21 2005

It’s a truism that loyal customers will buy more of your products more regularly and the chances are that they will probably recommend your business to others.