Retail sports chain JJB Sports Plc has announced that it will put its loss-making Lifestyle division into administration, following a strategic review of the business.

The division comprises two subsidiaries, Original Shoe Company (OSC)  and Qubefootwear. OSC is a retailer of clothing and footwear operating from 64 stores while Qube is a retailer of footwear operating from 13 stores.

KPMG has been appointed as administrator.

A preliminary takeover approach was made for the business last year but a deal failed to complete. Last month, the company announced that its Lifestyle division was expected to incur losses of around £15 million as a result of “extremely difficult trading conditions”.

JJB is also attempting to sell off its fitness business to pay down its £60 debt burden.