Marketing business Adventis Group has acquired bChannels, a technology and telecoms marketing consultancy, for up to £4.5 million.

bChannels was founded in 2006 by Matt Rowland-Jones, Phil Gowing and Chris Bard, who will remain with the company following the acquisition. The Oxfordshire-based company reported turnover of £2.6 million and pre-tax profits of £435,000 in 2009.

Charles Phillpot, CEO of Adventis, said: 'Our strategy of increasing our market share in the technology and healthcare sectors continues as [the company] believes these are the most robust sectors with the highest growth potential.'

In the six months ending June 2009, Adventis generated sales of £5.6 million and pre-tax profits of £710,000.