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IGA secures $5m more

By Elliott Davis on July 07 2006

In-game advertising specialist IGA Worldwide has raised an additional $5 million (£2.7 million) from Intel Capital, just five months on from securing $12 million via a series A financing round, supported by venture capital backers DN Capital, Easton Capital and Morgenthaler Ventures.

Founded in the UK, but now registered in the US, IGA’s software offers advertisers a chance to reach consumers via various computer game platforms. This model is deemed to be appealing, as the majority of gamers tend to be males in the 18-34-year-old bracket – a hugely lucrative market for advertisers.

IGA intends to use the new money to help continue building relationships with leading computer game publishers.

Explaining the decision to invest, Intel’s Damien Callaghan says, ‘IGA’s products enable game developers and publishers to earn additional revenue and ensure the continuation of a vibrant industry, which is important to Intel and our customers.’

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