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Barr agrees to acquire Rubicon
Barr, which owns the IRN-BRU brands, has been working with Rubicon for the last 20 years, manufacturing its carbonated drinks and thus already has a close working relationship.
Barr will be looking from this deal to make £1.5 million in cost savings, to diversify their portfolio and give them increased exposure to the growing juice rinks segment of the soft drink market. The market grew by approximately 37.4 per cent between 2003 and 2007.
In 2007, Rubicon had sales of £27.3 million and an operating profit of £2.2 million.
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