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A Cheshire-based clay pigeon trap manufacturer is to expand its business internationally after it was bought by its management.

Promatic Group, which supplies its own branded clay pigeon launchers to the sporting and leisure markets around the world, was acquired by a team led by managing director Julian Coy.

The management team aim to capitalise on the growing demand for its products around the world, especially in the US where the group claims that more than 20 million people enjoy the sport.

“The business has seen substantial growth over the last five years and the sport continues to expand around the globe,” Coy said. “In the last month we have added China and Iran to our customer base.”

Coy’s team was backed by a £3.3 million investment provided by NVM Private Equity. This was complimented by more than £3 million of acquisition finance and working capital supplied by Yorkshire Bank.

Following the completion of the deal, founder Brian Jardine has been appointed chairman with a brief to support the next phase of the group’s growth.

NVM’s investment was managed by Richard Gibson, who said the firm is backing the management team to grow the business. “With its current UK and US market positions, strong brand and product offering, Promatic presented an excellent investment opportunity.”

The deal was project managed by accountant BDO Stoy Hayward with legal advice provided by Cobbetts and Eversheds.

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