Aegis Group plc, a marketing communications group based in London and listed on the City’s main market, has built on its 2004 purchase of iProspect with the acquisition of rmsar.car, a search engine marketing specialist in Germany.

Following the acquisition, rmsarcar.com’s staff will undergo training and certification to become part of Aegis business Isobar. rmsarcar.com will be integrated into the Isobar-owned network of iProspect search specialists at which point it will re-brand as iProspect Germany.

Aegis CEO Robert Lerwill says that search engine marketing is forecast to account for more than half of the total German online market by 2009 and believes the acquisition of rmsarcar.com will give the company a significant foothold in Germany through which to offer the full iProspect services to all our clients in Germany.

"Our successful acquisition of iProspect four years ago has put us ahead in search engine marketing expertise,” he explains. “We are now in the process of turning iProspect into a global brand, with an established presence across the US, Europe and Asia.”

Established in 2004, rmsarcar.com is a leading German agency specialising in search marketing, including search engine optimisation, with expertise across the travel, dating, retail, finance and insurance industries. Clients include Scout24, Skyeurope and TUI.com.