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Litorina Kapital, a Nordic-focused private equity firm, has bought EuroFlorist, a company that delivers millions of floral greetings, reception flowers, gifts and funeral wreaths around the world.

Litorina is now a majority shareholder in the Malmö-based company, which has affiliated flower shops across Europe.

The firm bought the shareholding held by Accent Equity for an undisclosed sum. EuroFlorist’s founder, Peter Jungbeck, and the company’s management have retained an interest in the business.

Litorina’s managing partner, Harold Kaiser, said the firm will take the business to the next step in its development. “There are great opportunities for further growth geographically, via the Internet and through a broader product range.”

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